For the majority of womenswear summer collections, florals are a mainstay. With this season focused more on the revival of traditional designs, it is perhaps not a surprise that florals have emerged as the must-have pattern, appearing in different ensembles and exhibiting a consistent 17% annual growth rate during the most recent fashion week.
More expressive than ever to uplift the mood is the design goal. Modern floral designs’ fascinating energy amply represents the optimistic consumer mindsets of the day.
Botanical graphics for the current season range from powerful bolds and exotics to digital florals,. In general, concepts of optimism, bloom, and transformation—all of which are fundamentally inherent in flowers—resonate with the expansion and evolution to focus on a more fruitful and prosperous future. Sarita Rawat Singh, Founder & Director of Deebaco, shares some cool ways to incorporate the floral trend in your wardrobe.