Aarong Job Circular

Aarong Job Circular has been published by the authority. It’s a big opportunity for all people. Because maximum people want to like a good job. In this case, this job circular is too much important for the people. Most of the people are unemployed in our country. This job is very necessary for them. It’s a great honor job. It’s a dream job for the people of our country. It’s an attractive job circular. To get Aarong Job Circular-related information, you can visit my website is onlinebdjob.com & Janteci.com.

মোবাইল দিয়ে অনলাইনে ইনকাম করার বিভিন্ন উপায় জানুন

This Office thinks that young and energetic people are the key to success in this sector. This department help’s us to solve social government. It’s the most important in the Bangladesh government. Maximum people want to join the government sector Because government service can ensure a better life. This Aarong Job Circular has been converted to an image file so that everyone can read easily and download this job circular. If you want to apply for this job, you should submit your application within According to the Deadline (District–wise deadline will be found below image job Circular). Aarong Job Circular has been given below.

Job Information

Aarong Job Circular has been published. This job-related all information will find my website that name is janteci.com. It’s a golden opportunity for all unemployed people who want this job category. Aarong Company is one of the major Companys in Bangladesh. Aarong Company wants its mission to improve the quality of product Which the supply. This job notice is an interesting job because most people say that the marketing profession is the main key to success. If you want to apply for this job, you should submit your application within the Specific Deadline.

Aarong Job Circular

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Aarong Job Circular has been published. This job-related information will find my website that name is onlinebdjob.com & Janteci.com. It’s a golden opportunity for all unemployed people who want this job category. Aarong is one of the major companies in Bangladesh. The company wants its mission to improve the quality of product Which the supply. This job notice is an interesting job because most people say that the marketing profession is the main key to success. If you want to apply for this job, you should submit your application within the Specific Deadline.

To get all the information about the Aarong Job Circular, you can visit my website that is Janteci.com. Here is all the information relating to employment. Our goal is to provide all the information relating to employment. This service will play a major role in reducing unemployment. Aarong Job Circular has been converted to an image file so that everyone can read easily or download this job circular. Aarong Job Circular has been given below.

Aarong

Empowering crafters in a nutshell
As one of Bangladesh’s largest fashion retail chains under the umbrella of one of the world’s largest NGOs, Aarong’s flagship outlet also claims the largest retail space in the country as part of its presence in the Uttara district of Dhaka. Fighting to uphold the dignity of the marginalized, this chic brand began as a humble project. After its initiation as a project to provide employment for a limited number of rural women through silk production via sericulture and the art of nakshikantha (embroidered quilts) in 1978, Aarong extended its support to rural artisans by investing in their handicrafts for several years into its operations. In the process, it saw the emergence of independent producers and created income-generating opportunities for thousands of artisans from communities beyond the reach of BRAC. Weaving together new opportunities for people with the skilled work of their artisans, Aarong has carved out a unique market segment, giving hope to the crafters.

How it all started
When BRAC started its journey in 1972, the initial goal was to serve as a relief operations committee for a designated amount of time. Once its relief operations were underway, BRAC reasoned that providing limited relief to the rural poor was not a lasting solution for them to overcome poverty, as in the newly sovereign Bangladesh almost everything – including the economic infrastructure of the country – was left unturned. After the completion of its relief operations, BRAC shifted its focus to empowering the poor, forming a long-term approach to community development. Around 1976, while operating its targeted group approach, BRAC realized that the most disadvantaged groups in poor rural communities were women, and required a route that would empower this group while also providing income-generating opportunities.

BRAC began encouraging silk farming by women in Bangladesh’s Manikganj district. Initially, BRAC had a few scattered buyers in Dhaka, with weeks or even months passing between supply and payment. Today, the process is much more streamlined and efficient as BRAC established Aarong, whose artisans represent the cutting edge of social enterprise. Through BRAC’s innovative approach, the global community now has a prime example of how targeted mobilization of the poor can support sustainable development efforts, while also generating a financial surplus.

The birth of Aarong
BRAC observed that women in Bangladesh were increasingly involved in agricultural activities. It also recognised that it was the male members of families who marketed the crops and reaped the profits, even though women completed about 75 percent of the agricultural work. In order to create an alternative opportunity to earn an income for these women and contribute to the development of a skilled workforce, BRAC established its sericulture project in 1978 under the leadership of the late Ayesha Abed, former executive assistant director of BRAC.

The sericulture project has supported women in the rural areas of Manikganj in producing high-quality silk, and women in rural communities of Jamalpur in producing traditional hand-stitched nakshikantha. However, it soon became apparent that the women producing the silk and nakshikantha did not have sufficient buyers for their products, nor were there any stable platforms for them to market their items. Seeing the opportunity that lay in the challenge, BRAC took the initiative to create a platform so that these women could sell their products to the urban market. Thus, Aarong was launched in 1978, creating a linkage between the rural poor and urban retailers.

Since its inception, Aarong, which means ‘village fair’ in Bengali, has been working towards BRAC’s mission of poverty alleviation through economic development and human capacity building, with a specific focus on the empowerment of women. The retail process follows several steps: first, a design team conceptualizes the season’s motives which are then sent to the rural artisans for production. Aarong continuously develops the artisans’ skills through training programs, and conducts quality control of the completed items before they are bought at a fair price and then sold across retail outlets in urban markets. By evolving the traditional retail process, Aarong strives to provide a uniquely Bangladeshi lifestyle experience while encouraging social change. A newly generated demand for Bangladeshi handcrafted products illustrates that Aarong has achieved this vision, and continues to challenge the retail industry with its sustainable fashion ‘revolution’.

Continuing the legacy through an extended reach
After the death of Ayesha Abed, her family members founded the Ayesha Abed Foundation (AAF) in 1982 in her honor to continue her projects’ operations. AAF gathers and organizes both the skilled and previously untrained artisans from various village organizations across the country and provides them with training and employment; its numerous centers serving as Aarong’s production hubs. The foundation currently has 13 centers and 541 sub-centers spread across Bangladesh.

The co-existence of Aarong and the Ayesha Abed Foundation, both geared towards the same ambition, made an extensive support system for artisans all over the country a reality. Through this system, independent producers conducting fair trade with Aarong are encouraged to organize other artisans from their communities, including those communities which BRAC’s services have not yet reached. Today, there are almost 800 independent producers active in different corners of Bangladesh, and working with them are nearly 30,000 rural artisans. Additionally, more than 35,000 other artisans are working at AAF centers, producing and selling goods to Aarong to support themselves and their families, resulting in a total of over 320,000 direct and indirect beneficiaries.

BRAC, Aarong, and Ayesha Abed Foundation’s assistance to artisans
AAF’s current services to the artisans include free skill-building, supply of raw materials for production, transportation of goods, quality control, storage, management, finance, marketing, and microfinance loan options through Aarong. Working mothers have access to daycare centers for their toddlers while they work, and senior workers receive a retirement benefit. AAF employees in rural communities also obtain various support from BRAC, including micro-credit services; seeds, agriculture, poultry, livestock, and fisheries inputs; free schooling for their children; subsidized tube-wells and sanitary latrines; health care including free eye check-ups and glasses, free treatment of tuberculosis and severe illnesses and health education; as well as legal awareness and support.
Currently, a health security scheme for artisans and their family members is being piloted to protect artisans against catastrophic health expenditures.

In addition to being trained, women recruited by AAF benefit from a living wage and job security. The workspaces are often right at the doorsteps of the artisans, to enable them to mainly work from home while being able to look after their families.

Taking into account the specific needs of its employees illustrates how Aarong through AAF has always infused a conscious effort to address issues such as the environment, gender-specific needs, safety, security, and most importantly – the empowerment of women.

Village fairs in urban landscapes
Aarong’s primary customers are mostly from middle and higher socio-economic classes living in urban areas. Aarong’s retail outlet is particularly renowned amongst expatriates and foreign visitors. Today Aarong owns 15 retail chain outlets in Bangladesh, nine of which are in Dhaka, two in Chittagong, one in Sylhet, one in Narayanganj, one in Khulna, and one in Comilla. Not only has Aarong been a trendsetter in the local fashion industry, with the Uttara flagship store claiming the title of the largest retail outlet of a single brand, but it is also a pioneer of its kind in entering the global market, having opened a franchised outlet in London in 2001, and planning the extension of its e-commerce website to international markets in the near future. Aarong offers a wide variety of products and designs in its outlets including embroidery, block and screen prints, tie-dyes, vegetable dyes, batik, block cuttings, furniture, wall mats, toys, pottery, metal works, jewelry, leather products, candles, handmade paper, and paper products.

Merchant of a lifestyle in favor of the environment and sustainable development
Aside from its significant contribution to the expansion and popularisation of the cotton handloom industry, Aarong has given rise to a greater demand for locally manufactured fabrics, which in turn has played a vital role in reviving the almost extinct traditional jamdani (woven cotton fabric), muslin (loosely woven cloth) and nakshikantha. Committed to being environmentally friendly, Aarong has also introduced dyes free from AZO (restricted aromatic which may be harmful to skin) and PCP (used for chlorination, also deemed harmful) in its cotton fabric production.

In addition to redistributing 50 percent of its profits throughout BRAC’s development programs (keeping the remaining 50 percent to sustain its own operations)Aarong’s own consumption of raw materials sustains numerous artisan communities in Bangladesh; Aarong buys 75 percent of cotton produced in Madhobdi, the core cotton production area in Bangladesh, and over 70 percent of silk produced in Malda.

Beyond 2015
Aarong started out with the goal of supporting poverty-stricken rural women so that they could empower themselves by utilizing and further enhancing their skills. That goal remains to this day, with its scope has broadened to extend its services to more of the rural poor and urban markets. Aarong plans to launch an international e-commerce site to serve global markets and is looking to expand to more cities domestically and internationally.

Aarong’s Timeline

1978 – Opened its first retail outlet in Dhaka, Bangladesh
1982 – Established the Ayesha Abed Foundation, a network of production centers
1983 – Opened a retail outlet in Chittagong, Bangladesh
1985 – Opened a retail outlet in Sylhet, Bangladesh
1987 – Entered the export market
1995 – Opened a retail outlet in Khulna, Bangladesh
1999 – Participated in its first international fashion show
2001 – Launched a retail franchise in London, United Kingdom
2003 – Launched its sub-brand ‘Taaga’, women’s western fusion wear
2007 – Received Fair Trade certification from World Fair Trade Organisation
2008 – Celebrated its 30thanniversary with an exhibition series and fashion gala
2009 – Received ‘Best Brand’ award from Superbrands
2011 – Opened its flagship outlet in Uttara, Dhaka, Bangladesh
2012 – Opened a retail outlet in Comilla, Bangladesh, received UNESCO Award of Excellence
2013 – Launch the Artisan Development Initiative, a BRAC holistic development program
2014 – Opened a retail outlet in Jamuna Future Park, Dhaka, Bangladesh, launched e-commerce website, launched furniture line ‘Rattan’ and product line ‘Maternity Taaga’
2015 –Opened retails outlets in Dhanmondi and Banani, Dhaka, Bangladesh

Download: Factsheet

Aarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain

This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 21 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionizing the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.

In 1976, when BRAC– the world’s largest development organization – engaged a small number of rural women to produce crafts, their only buyers were a few scattered retailers in Dhaka. Weeks, even months would pass between supply and payment, until BRAC intervened and established Aarong to pay the rural women for their goods on time. Over the past four decades, Aarong has carved out a unique market segment for handicrafts, reviving Bangladesh’s rich heritage and impacting the lives of more than 325,000 people through 650 small entrepreneurs and the Ayesha Abed Foundation. The foundation acts as Aarong’s production hub, where artisans find employment and access to many well-being programs such as financial subsidies for health expenditures, access to micro-credit and saving instruments, legal aid, daycare for working mothers, awareness on rights, and access to government benefits, and gratuity payments upon retirement.

From clay pots to diamond jewelry, and silk and cotton fabrics to brass and leather merchandise, Aarong’s vast range of innovative products, backed by a robust supply chain and distribution network, makes Aarong truly a household brand in Bangladesh. Its growing presence outside of Bangladesh – through fair-trade networks and the online shop– continues to broaden the market for Bangladeshi crafts globally, creating more opportunities for artisans to protect their age-old art and livelihoods.

OUR VALUES

• Integrity
• Innovation
• Inclusiveness
• Effectiveness

OUR JOURNEY SO FAR

1978

Aarong opens it’s first outlet in Shukrabad, Dhaka, Bangladesh to ensure market linkage for marginalised women.

1982

The Ayesha Abed Foundation was established to provide an appropriate working environment, financial and technical assistance and training to develop women’s skills in various crafts. Today, with over 20,000 artisans, it operates 14 craft production centres and over 700 hand embroidery sub-centres in rural and semi urban areas.

1989

Aarong opens the country’s largest retail store of its time in Dhanmondi.

1995

Aarong organises one of Bangladesh’s first major fashion shows at Pan Pacific Sonargaon Hotel, positioning itself as a mainstream fashion brand.

2008

Aarong launched a 2-part exhibition ‘Story of Stitches’ (2008) on nakshi kantha and ‘Story of Pride’ (2010) on jamdani at Shilpakhala Academy.

2011

Aarong Flagship outlet established in Uttara, Dhaka, the country’s largest retail store of its time

2014

E-commerce platform launched with ambitions to connect global consumers to Bangladeshi crafts.

2018

The Aarong 40 Years Festival was held at Army Stadium, Dhaka. The 3-day festival marked the brand’s 40th anniversary and featured live craft exhibitions and workshops, fashion shows, a producer award ceremony and musical performances.

 

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